The Milasan brand can look back on a long tradition and has an extremely loyal customer base, especially in eastern Germany.
These were key factors during the relaunch, which sought to take a big step forward without departing too drastically from the familiar and proven design. The new design draws on the mascot idea, reinterpreting it for the modern era.
The existing architecture – which was strong and recognisable, but nonetheless arbitrary – was replaced with an implied heart shape that perfectly transports the brand values.
The brand logo was also given a facelift, with the traditional font giving way to a clear and modern appearance that takes food aspects into account.
See also www.milasan.de