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POS-Broschüre, Special Edition

John Frieda

John Frieda on-shelf brochure:
John Frieda is the most innovative and knowledgeable haircare brand. alvonsbranding developed on-shelf brochures to complement the launch of new and innovative products. Appealing, on-campaign and packed with information.

John Frieda Sheer Blonde Go Blonder Gold Edition
alvonsbranding developed the design and the BTL concept for the Gold Edition of John Frieda Sheer Blonde Go Blonder. The design needed to match the range, but nonetheless stand out on the shelves and generate purchases through a clear call to action. The result was upmarket, gold-coloured packaging, a memorable name to suit blonde hair and a competition in which a styling session with a John Frieda expert was one of the star prizes.

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