alvonsbranding gave the Cevitt brand and range a facelift.
First of all, the range – which had grown over the years and was therefore lacking a uniform character – was clearly split into the three distinct segments of ‘hot drinks’, ‘Immun Direkt’ and ‘throat and pharynx’ and was designed in a way suitable for the target group. The strong brand architecture helps ensure a consistent appearance across the various segments. The relaunch saw the logo become much more striking, whilst still remaining recognisable. The aim was to attract new customers into an evolving pharmacy environment without scaring off existing customers.